6 Elements of Engagement that Work

November 29, 2021

First Stop Health

In this 6-part video series, we break down the key elements of employee engagement that drive utilization, cost savings and value for First Stop Health members. Through personalization, convenience, outreach, adaptation, compassion and evolution, we are able to provide care that people love. 

Engagement Video 1: Personalization

HubSpot Video


Targeting members with persona-based messaging creates a personalized experience for members. By testing communication practices, we are able to cater messaging to a persona's primary interests — like 24/7 access to doctors, ease of care or institution-specific content. 



Engagement Video 2: Meeting People Where They Are

HubSpot Video


When working with a variety of industries, there is no one-size-fits-all option for communication. That's why we meet people where they are — whether it's at their desk, on their feet or on the road. Through communications via SMS and email campaigns or direct mail and worksite materials, we've learned that what you say matters and where you say it further drives engagement. 



Engagement Video 3: Sharing Off Strong

HubSpot Video


Collaborating with a client when they join FSH, our engagement team and account managers help create benefits' announcements, train the human resources team, leverage communications platforms, and arrange welcome letters and digital messages — all to enhance and encourage benefit use. 



Engagement Video 4: Adapting to Change

HubSpot Video


While you can plan most content in advance, other things are impossible to plan for — like a global pandemic. With the ability to adapt quickly, we are able to provide information that our members can depend on. In the case of COVID-19, clients counted on FSH to keep employees out of germy patient rooms. We also developed a COVID-19 resource center, test-site locator, blog articles, informational videos and more. 



Engagement Video 5: Helpful & Compassionate

HubSpot Video


By communicating in helpful and compassionate messaging, we are able to drive member engagement. We provide immediate communication post-visit for ease and convenience. And our mobile app is available 24/7 to access visit history. We also customize seasonal messaging — whether it's COVID-19 updates or severe weather event support. 



Engagement Video 6: Always Evolving

HubSpot Video


The final video of our series highlights our commitment to constantly evolve to further drive utilization and create valuable user experiences. Trying new things, gathering data and applying that data is key to engagement that works. 

Originally published Nov 29, 2021 6:52:07 PM.