Applying the Theory of Gift Giving to Benefits Programs


There is a disconnect between “investment” and “impact” when it comes to employee benefits programs. Employers must consider what brings the most value to their workforce and the Theory of Gift Giving can aid in evaluating programs that truly invest in employee wellbeing and growth. The theory consists of 3 principles:

  1. Making Employees Feel Seen and Important
  2. Providing a High-Quality or High-Cost Item
  3. Introducing Something New

During this 20-minute session, we share how the Theory of Gift Giving can be applied to benefits programs to aid in recruitment and retention, as well as to compare investment and impact. 

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