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First Stop Health Announces New Chief Medical Officer

First Stop Health

February 21, 2023 (Chicago) – First Stop Health (FSH), a leading virtual care company for primary, urgent and mental health care needs, today announced Cole Barfield MD, MBA as the new Chief Medical Officer.  

As a board-certified internal medicine physician, Dr. Barfield’s journey has encompassed clinic and hospital settings, fostering his deep commitment to patient care. He was cofounder of Wellview Health and has served as Chief Medical Officer for two companies, including the recently acquired SentryHealth 

“The first word that comes to mind when I think about this addition is ‘joyful.’ His compassion for delivering value-based care is a perfect fit for FSH,” Gunlock said of Dr. Barfield. “His primary care experience is a great addition to the team, but his patient-first mentality ensures we’ll remain true to providing delightful healthcare experiences for our members and their families.” 

“I am humbled and honored to join First Stop Health as Chief Medical Officer,” said Dr. Barfield. “The organization’s dedication to client and patient care has always inspired me and I am excited to serve alongside the team. I am passionate about expanding patient access to quality care and fostering multidisciplinary approaches to better serve patients and clients – and First Stop Health does just that.”  

With his medical background and industry experience, Dr. Barfield will support the evolution of FSH virtual care products, oversee care delivery and guide patient experience strategy. As a practicing virtual physician, Dr. Barfield understands patients’ needs. His unrelenting dedication to providing high-quality healthcare and his patient-centric approach will further enhance outcomes of FSH employer-clients and members. 

To learn more about First Stop Health, visit www.fshealth.com. 

About First Stop Health 

First Stop Health (FSH) provides care that people love® with various digital healthcare services. Patients can access virtual care 24/7 via app, website or phone. We help them save time and money with safe, convenient, high-quality virtual care solutions – Enhanced Primary Care, Urgent Care & Whole Person Mental Health. FSH was named one of Inc. Magazine’s Best Workplaces of 2022 and 2023, and ranked one of the fastest-growing private companies for the past 6 years by Inc. 5000. In 2023, FSH was also recognized in Crain’s Chicago Business Fast 50 as one of the Chicago-areas' fastest growing companies and as a 2023 Well-Being Trailblazer presented by Archetype and WELCOA. 



Media Contact 

Emily Kunisch | Senior Manager, Marketing | First Stop Health 

888-691-7867 | ekunisch@fshealth.com 

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